THAYNÁ NEVES

PRIZE ON
THE BONE

KFC

01 / ClientKFC

02 / ProjectPrize on the bone

03 / RoleArt Direction

04 / Year2024

KFC — Prize on the bone

01 / Overview

Resgatamos o clássico “Palito Premiado” para lançar nosso novo sorvete. Mas, dessa vez, trocamos os palitos por ossos de frango do KFC com os prêmios gravados.
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We brought back “Palito Premiado,” Brazil’s classic prize-winning ice cream promotion,
to launch our new ice cream.
But this time, we swapped ice cream sticks for KFC chicken bones, with prizes engraved on them.

AgencyDM9

CreditsCCO: Icaro Doria
VP Creative: Laura Esteves
ECD: Nina Lucato
CD: Bruno Anibal, Caio Zucchi, Diego Reis, Pedro Rosadas
Creatives: Débora Caprioli, Thayná Freitas Neves, Cadu Cassimiro,
Marcio Filho, Mark Junior

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